January 17, 2015 was my first official day of self-employment. Or as I like to call it, the first day of the rest of my life. That means that today officially marks the beginning of my 3rd year as a licensed real estate professional. That’s right, after over three years of working in real estate …
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In this episode, I vamp on the idea of putting the REAL in real person. Authenticity and truth are your greatest weapon and your strongest attribute when trying to differentiate yourself from the competition. But forced authenticity is the exact opposite of authenticity. Be Yourself and live with the consequences. I’d rather be myself and sleep at night, than be what other people perceive as the model of success and professionalism.
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Ever since I started in this industry I have been told that the way business is done in the world of real estate is to basically pester people until they finally either, (1) duck into dark alleys at the very sight of you as to avoid another sales pitch, or (2) concede and decide to work with you. …